Sunday, January 21, 2024

Clock ticking on MUW rebrand

Last week, officials at the Mississippi University for Women (MUW) caused a firestorm of controversy over its gung-ho announcement that the institution was changing its name to Mississippi Brightwell University. 

While most critics aren't against the rebranding overall, the bulk of opposition found the proposed name change a poor choice. The name wasn't even on a list of proposed names received from the name-changing task force. 

Nora Miller, the president of MUW, admitted her mistake during a recent episode of The Gallo Show, and displaying genuine candor. 

Now, Miller has pushed Mississippi Brightwell aside and has called for the task force to come up with a handful of different options. 

While Miller stands by the decision not to use compass points or historical names, she did admit that the task force’s decision to try to protect the school’s storied “W” may have been a misstep. 

But the clock is ticking. Since the school is publicly funded, it will have to present a final name, have it approved by the Institutions of Higher Learning, and be written into a bill in the Mississippi Legislature by the Feb. 14 deadline

If the bill is passed, Gov. Tate Reeves will be expected to sign it into law and MUW can officially open a new chapter in its history ahead of the 2024-25 academic year. (SuperTalk Mississippi 01/19/24) Mississippi University for Women president 'confident' new name will be agreed on by Feb. 14 legislative deadline - SuperTalk Mississippi

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