Navy to air new brand for big game

“Forged by the Sea” – the Navy’s new recruiting tagline – is being unveiled Nov. 9 in a commercial scheduled to air during the second quarter of the annual Army-Navy football game on CBS-TV. The idea behind the new tagline is part of a larger branding effort – called “Sea to Stars”, which showcases a variety of Navy platforms, such as a submarine, aircraft carrier, Littoral Combat Ship, an unmanned aerial vehicle and special operations sailors. The annual Army-Navy game will be the only college football game on television Saturday, a tradition started by CBS in 2009. The first two commercials seek to change how potential recruits view Navy careers. The full ad campaign rollout is slated to start in early 2018, with the addition of print and online advertising. Two more television commercials are planned for release in March, according to the Navy. (Source: USNI News 12/05/17)