Thursday, September 22, 2022

GEA's new brand: GE Aerospace

GE Aviation announced its new brand names for its three planned future companies: GE HealthCare, GE Vernova and GE Aerospace. H. Lawrence Culp Jr., Chairman/CEO said he was "thrilled to be a part of this storied aviation franchise that is becoming GE Aerospace. The new brand maintains a strong standing in the industry and keeps the globally recognized GE monogram as a badge of safety, quality, and trust, he said in a website post. The move from “aviation” to “aerospace” was deliberate. GE Aerospace will maintain the brand’s strong standing in the aviation sector and also sets forth a "confident vision to compete and advance in the field of aerospace and defense in the future. The new name does not change its purpose: "We invent the future of flight, lift people up and bring them home safely - that's the company's "North Sta," he continued. (GE Aerospace 09/2022) Home | GE Aviation | GE Aviation

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