Re-brand of econ recruiting

Mississippi Development Authority has renamed its exclusive Team Mississippi large-business-only recruiting efforts and opened invitations to the state’s smaller economic development entities to join. The newly-named ‘team’ will now be called One Mississippi. The new-name entity also invited 700 prospective entities to join the Mississippi Economic Development on a 4-city recruiting trip to Dallas, April 4-6; NYC, June 12-14; Chicago, May 1-3; and Atlanta, Sept. 11-14. The re-branding efforts more suitably fit MDA’s goal of achieving a more cohesive and inclusive statewide marketing effort, said Marlo Dorsey, MDA’s chief marketing officer. The OM offer has three pricing options from $5,000 to $45,000. However, economic development entities unable to make the trips will still be represented by MDA. Tupelo and Lee County’s Community Development Foundation will take part; North Mississippi Industrial Development Association in West Point is undecided; Greenwood-Leflore Industrial Board will go on at least one of trips. But budget restraints will keep Tishomingo County - a small county located on the Tenn-Tom waterway near along the state’s border with Tennessee and Alabama - at home. Source: Mississippi Business Journal, 02/28/14.